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Changing Consumer Landscape These top 20 trends compiled by Social Technologies Organization are listed in no particular order. 1. Cultural Flows—the spread of ideas, media, products, brands, and lifestyles to new places—are increasing as the world becomes more interconnected. These expose new ideas, products, and ways of thinking. 2. Time Pressure. Most of us feel we have less time to manage mounting levels of activity, information, and choice, and the resulting accelerated pace of life. 3. Cultural Multipolarity. The ability to produce and disseminate culture in its modern forms is rising in more places around the world. These new cultural power centers are driving the emergence of cultural multipolarity. 4. Asia Rising. Asians are strengthening their economic and cultural clout and boosting their world prominence. 5. Media Spread. Mass media is accessible to more people. 6. Social Freedom. Globally the range of personal, political, and economic options open to individuals is growing. Political change, economic growth, and information flows, spread individualism and expand consumer choices. 7. Transparency. The increasing ability to gather, store, and share information makes it easier to know about people, products, companies, and governments. 8. Monetization. As more people equate time and money, more choose goods and services that offer convenience and save time. 9. Rising Mobility in emerging markets impacts lifestyles and fuels demand for mobility-related goods and services. 10. Migration. International and internal migration continues at high levels and affects many aspects of life. 11. Networked World. Information devices are spreading, enabling new connections between organizations, objects, and people; allowing more information to travel faster. 12. Consumerism is an option for more people than ever before due to globalization and rising incomes. 13. Changing Families. Falling fertility rates and smaller families drive the aging of the world population and change the structure many of societies markets. 14. Women’s Power socially, politically, and economically is growing globally. 15. Electrification changes life’s pace, including how people cook, work, and access entertainment and information. 16. Aging. By 2050, the median age will rise by 10 years, to 37. Result—2 billion people aged 60 and over. 17. Ethical Consumption. More buyers consider ethical, religious, political, and other beliefs in their purchase decisions. 18. Population Growth. Every decade adds hundreds of millions of people earth’s population. 19. Middle-Class Growth is unfolding in emerging markets. 20. Urbanization. The number of people living in urban areas has risen from roughly 1 billion in ‘60 to 3 billion now. Lives change when people move to cities. (EMediaWire Newswire 4/18/06)