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Advertising treats all products with the reverence and the seriousness due to sacraments.
Good products can be sold by honest advertising.
Advertising is the rattling of a stick inside a swill bucket.
Society drives people crazy with lust and calls...
"If our company is to be more successful than the enterprises with which we compete, it will be becauseall our people are distinguished by a small positive increment of devotion, dedication or determination beyond that of their opposite numbers elsewhere. It is such modest differences in individual achievement, multiplied by many thousands or millions, that distinguish a great company from one that is indifferent."
Some regard private enterprise as if it were a predatory tiger to be shot. Others look upon it as a cow that they can milk. Only a handful see it for what it really is the strong horse that pulls the whole cart.
Advertising is the greatest art form of the twentieth century.
HOW TO CATCH A MONKEY
Native hunters in the jungles of Africa have a clever way of trapping monkeys.
They slice a coconut in two, hollow it out, and in one half of the shell cut a hole just big enough for a monkey’s hand to pass through. Then they place an orange in the other coconut half before fastening together the two halves of the coconut shell. Finally, they secure the coconut to a tree with a rope, retreat into the jungle, and wait.
Sooner or later, an unsuspecting monkey swings by, smells the delicious orange, and discovers its location inside the coconut. The monkey then slips his hand through the small hole, grasp the orange, and tries to pull it through the hole. Of course, the orange won’t come out; it’s too big for the hole. To no avail the persistent monkey continues to pull and pull, never realizing the danger he is in.
While the monkey struggles with the orange, the hunters simply stroll in and capture the monkey by throwing a net over him. As long as the monkey keeps his fist wrapped around the orange, the monkey is trapped.
It’s too bad-the poor monkey could save its own life if it would let go of the orange. It rarely occurs to a monkey, however, that it can’t have both the orange and its freedom. That delicious orange becomes a deadly tr...
"Agriculture, manufacturers, commerce and navigation, the four pillars of our prosperity, are most thriving when left most to free enterprise."
Every business organization should have a vice president in charge of constant renewal.
