Cautious Optimism is the forecast of non-profit fundraising pro, Chip Grizzard, Grizzard Agency. He expects to see total giving increase 2%-3% in ’04 and 5%-6% in ’05. Although the debate continues over what percentage of donations should go toward administrative expenses vs. actual disbursements to the cause. Attorneys General in California, New York and Minnesota are calling for more charity accountability. A recent Harris Interactive poll found that Americans ages 18-30 prefer volunteering time to giving money, mostly due to skepticism resulting from numerous high profile NPO scandals. (Outlook 3/04/04)
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