Consumers Are Losing Faith in many companies they deal with, and companies aren’t doing much to stop it, says a new Datamonitor report. 86% percent of U.S. and European consumers have become more distrustful of corporations within the past 5 years. What do people trust? Word of mouth recommendations from friends, family, or colleagues are more trustworthy than corporate generated content. Socially responsible companies are considered more trustworthy. A good track record in business ethics is influential. Aligning with a cause works for some. Brands are rooted in the trust consumers place in them. Trusting consumers tend to forgive mistakes. This may also be an era of the influence of the personal testimony of Christ’s transforming pwoer in a life. (Inside 1 to 1 3/27/06)
