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Contributed By:
Tim George
 
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Two warships with the largest full-load displacement in the world are the US Navy aircraft carriers. The USS Nimitz and Dwight D. Eisenhower weigh about 91,400 tons. They are 1,092 feet in length overall and have a speed well in excess of 30 knots with their nuclear-powered 280,000 horse power reactors. Their complement is 6,100 men and women. The total cost of the Eisenhower commissioned on October 18, 1977 exceeded $2 billion excluding the more than 90 plus aircraft carried. As immense as these two ships are they are both turned by one man at the helm controlling a rudder 1/1000th the size of the ship. A tiny rudder controls the course of these great ships.

 
Contributed By:
Evie Megginson
 
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On Sunday morning, December 7, 1941, 350 Japanese war planes bombed Pearl Harbor. 18 battle ships were sunk or destroyed. 200 airplanes were put out of commission. 3, 581 servicemen were either killed or wounded.

Thus America’s war cry as she entered World War II was this motto: “Remember Pearl Harbor”.

At the Lord’s table today, we too have a battle cry and it is: “Remember Jesus Christ.”

 
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In September, 1985, the camera-equipped Argo robot submarine of the USA-France expedition photographed and confirmed the wreckage of the luxury liner Titanic resting 13,120 feet down on the Atlantic ocean floor.
In its day, the Titanic was the world’s largest ship, weighing 46,328 tons, 882 1/2 ft long with 3 anchors weighing more than 10 tons each. It employed a crew of 400, a hotel staff of 5l8 and could carry 2,433 passengers. The 159 furnaces burned 650 tons of coal a day. The ship had a complete gymnasium, heated pool, squash court and the first miniature golf course -- all below deck. Its lavish appointments included opulent dining rooms with 24-hour service, orchestra on the promenade deck, palm courts and gilded Turkish baths.
Several millionaires were on the passenger list. But, on April 14, 1912, the "unthinkable" happened to the "unsinkable". Near midnight, the great Titanic struck an iceberg, ripping a 300 ft hole through 5 of its 16 watertight compartments. It sank in 2 1/2 hours killing 1,513 people. Why did so many die? Reasons: the crew disregarding the danger of the weather, there were not enough lifeboats on board, and the radio operator of the nearby California was off duty. (Adapted from USA Today, Sept. 4, 1985)

 
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"YES VIRGINIA, THERE IS A JESUS."

It is truly heartwarming to know that millions of people around the world believe in Santa. Sure, most are under four feet tall, but still it’s amazing that so many believe in the big guy in the red suit. Consider the following:

Around the globe, today, live approximately two billion children (persons under 18). Santa doesn’t visit all of them, of course. Subtracting the number of Muslim, Hindu, Jewish, or Buddhist children reduces Santa’s Christmas Eve workload to 15 percent of the total, or 378 million children (according to the Population Reference Bureau). At an average (census) rate of 3.5 children per household, and presuming that there is at least one good child in each home, Santa must visit about 108 million homes.

Santa has about 31 hours of Christmas to work with, thanks to the different time zones and the rotation of the earth, assuming he travels east to west (which seems logical). This works out to 967.7 visits per second. That means that at each household with a good child, Santa has around 1/1000th of a second to park the sleigh, hop out, jump down the chimney, fill the stockings, distribute the remaining presents under the tree, eat whatever snacks have been left for him, and get back up the chimney, jump into the sleigh, and get on to the next house.

For the purposes of our calculations, we will assume that each of these 108 million stops is evenly distributed around the earth (which, of course, we know to be false). We’re talking about a trip of 0.78 miles per household; a total trip of 75.5 million miles, not counting bathroom stops or breaks. To cover that ground in 31 hours, Santa’s sleigh moves at 650 miles per second--3,000 times the speed of sound. By comparison, the fastest man-made vehicle, the Ulysses space probe, moves at a poky 27.4 miles per second, and a conventional reindeer can run (at best) 15 miles per hour.

The payload of the sleigh adds another interesting element. Assuming that each child gets nothing more than a medium-sized Lego set (two pounds), the sleigh must carry over 500 thousand tons, not counting Santa himself. On land, a conventional reindeer can pull no more than 300 pounds. In air, even granting that the "flying" reindeer could pull 10 times the normal amount, the job can’t be done with a mere eight or nine of them—Santa would need 360,000 of them. This increases the payload, not counting the weight of the sleigh, another 54,000 tons, or roughly seven times the weight of the Queen Elizabeth (the ship, not the monarch).
Six hundred thousand tons traveling at 650 miles per second creates enormous air resistance—this would heat up the reindeer in the same fashion as a spacecraft reentering the earth’s atmosphere. The lead pair of reindeer would absorb 14.3 quintillion joules of energy per second each. In short, they would burst into flames almost instantaneously, exposing the reindeer behind them and creating deafening sonic booms in their wake. The entire reindeer team would be vaporized within 4.26 thousandths of a second, or right about the time Santa reached the fifth house on his trip.
Not that it matters, however, since Santa, as a result of accelerating from a dead stop to 650 miles per second in .001 seconds, would be subje...

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If 99.9 Percent Is Good Enough, Then …

Two million documents will be lost by the IRS this year.
811,000 faulty rolls of 35mm film will be loaded this year.
22,000 checks will be deducted from the wrong bank accounts in the next 60 minutes.
1,314 phone calls will be misplaced by telecommunication services every minute.
12 babies will be given to the wrong parents each day.
268,500 defective tires will be shipped this year.
14,208 defective personal computers will be shipped this year.
103,260 income tax returns will be processed incorrectly this year.
2,488,200 books will be shipped in the next 12 months with the wrong cover.
5,517,200 cases of soft drinks produced in the next 12 months will be flatter than a bad tire.
Two plane landings daily at O’Hare International Airport in Chicago will be unsafe.
3,056 copies of tomorrow’s Wall Street Journal will be missing one of the three sections.
18,322 pieces of mail will be mishandled in the next hour.
291 pacemaker operations will be performed incorrectly this year.
880,000 credit cards in circulation will turn out to have incorrect cardholder information on their magnetic strips.
$9,690 will be spent today, tomorrow, next Thursday, and every day in the future on defective, often unsafe sporting equipment.
55 malfunction automatic teller machines will be installed in the next 12 months.
20,000 incorrect drug prescriptions will be written in the next 12 months.
114,500 mismatched pairs of shoes will be shipped this year.
$761,900 will be spent in the next 12 months on tapes and compact discs that won’t play.
107 incorrect medical procedures will be performed by the end of the day today.
315 entries in Webster’s Third New International Dictionary of the English Language will turn out to be misspelled.
Communicator, (InSight, Syncrude Canada Ltd., Communications Division), p. 6

 
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Tips For Effective Web Sites Customer Relationship Management, 5/00, features an article by Michelle Delio that recounts 10 key elements every successful commercial web site must address.
1. Make It Sticky: “Stickiness” is what causes people to come back to a site frequently. Make sure your log analysis allows you to determine how long each visitor stays at your site, how often they return and what drew their attention.
2. Make It Easy: Let visitors find what they need and do what they want easily. Don’t structure information in a way that only makes sense to insiders.
3. Make It Private: Post privacy policies that detail what type of information is being collected and how it will be used. Ensure information security.
4. Make It Easy: The point is to turn prospects into customers and customers into loyal clients by giving them the information they need in an easily navigated format. The site should be designed to gently lead people to where you want them to go.
5. Make It Personal: For a crash course on how to make it customer friendly, spend some time at Amazon.com, the site that attracts 1/3 of all Internet shoppers. Amazon President, Jeff Bezos advises, customer service is most important thing in any business and even more so for online ventures, because “customers have more power online.”
6. Make It Work: Careful site management engenders trust.
7. Make It Strong: Call centers and fulfillment services are the most vulnerable components of the Internet selling chain. Ask, what effect will the doubling of normal traffic have on your response rate, levels of service and shipping service?
8. Make It Professional: Jupiter Communications recent research finds that 46% of all web sites sent a service oar product query via e-mail failed to respond within 5 daysľif at allľor did not have contact details on their site for customer queries. Implement multi-channel automated strategies to retain existing customers and attract new ones.
9. Make It Win-Win: The ability to act fast on data gathered is what differentiates an e-business from a corporation that simply has a web site. Design the process so well that customers will feel grateful when you give them opportunities to add items to their shopping cart.
10. Make It Interactive: Leverage the strengths of the medium. As Amazon’s Bezos says, “if you can do everything that you’re doing offline, then why are you doing it on the Internet?”
Essentially, it’s all about creating trust, something that is in dwindling supply in today’s culture.

 
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11 Internet Direct Mail Tips: Robert Bly, writing it the 6/12 issue of DM News notes the following techniques that seem to be successful in e-marketing.
· Use short statements that tease the reader.
· Use incentives, discount, gift, free shipping, etc.
· Free money is a powerful offer.
· With a strong offer, put it in the subject line and the lead of your e-mail.
· Don’t make the offer exclusive to recipient; encourage them to forward it to friends and colleagues.
· People on opt-in e-mail lists typically prefer to respond to Internet appeals via online vs. phone.
· On the e-response form, briefly repeat the headline or offer of the original message to motivate completion.
· Overall short copy seems to work best, but long copy is effective for information products.
· Personalize by including customized information based on the prospect’s previous history with you.
· Ideal frequency to in-house e-mail lists seems to be twice a month.
· Always provide an opt-out or unsubscribe option. (DM News 6/12/00)


 
Contributed By:
Rick Stacy
 
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Mike Freeman, an Elder here at MCC, shared this with me this past week. When he was finishing up his college he had an opportunity to do his internship at a really swanky resort in Missouri or to do it a children’s camp called Spring Hill in upper Michigan.
The resort was one of these all inclusive places – kind of like a cruise ship on land. The parking lot was full of beamers and caddies. It seemed like a great opportunity to move up in many ways but the staff was heavy into parties and drinking.
On the way home Mike turned on his radio and the first words he heard from a late night radio show of some preacher that he had never heard of was “You know what you need to do – now do it.” So Mike went home, called Spring Hill camp and took the job there.
He was obedient and do you know what God gave him? Well that next summer he met Sheila. Now that’s a miracle. Also a couple of years later in California he got a great ...

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Tryvertising is a new breed of product placement in the real world, integrating goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your message. It includes everything from traditional supermarket product sampling and free stuff on the internet to teen peer promotions. Product placements that become part of the real world landscape where consumers hang out and certainly don’t mind trying, as long as it makes sense to them. Public places like hotels, restaurants, cruise ships, events, waiting areas, schools and universities, fitness centers are ideal for many products. Related to this is the rise in ‘preview before you buy’: from iTunes 30 sec clips to Amazon.com’s Search Inside feature letting customers read a book’s first page (before they move on to scan dozens of customer reviews). For the Christian channel; what can be done in church foyers, gymnasiums, hallways, waiting rooms, class rooms, etc. to sample/experience Christian products? (Truthwatching.com 4/05)

 
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If 99.9 percent is good enough, then...

- Two million documents will be lost by the IRS this year.
- 811,000 faulty rolls of 35mm film will be loaded this year.
- 22,000 checks will be deducted from the wrong bank accounts in the next 60 minutes.
- 1,314 phone calls will be misplaced by telecommunication services every minute.
- 12 babies will be given to the wrong parents each day.
- 268,500 defective tires will be shipped this year.
- 14,208 defective personal computers will be shipped this year.
- 103,260 income tax returns will be process incorrectly this year.
- 2,488,200 books will be shipped in the next 12 months with the wrong cover.
- 5,517,200 cases of soft drinks produced in the next 12 months will be flatter than a bad tire.
- Two plane landings daily at O’Hare International Airport in Chicago will be unsafe.
- 3,056 copies of tomorrow’s Wall Street Journal will be missing one of the three sections.
- 18,322 pieces of mail will be mishandled in the next hour.
- 291 pacemaker operations will be performed incorrectly this year.
- 880,000 credit cards in circulation will turn out to have incorrect cardholder information on their magnetic strips.
- $9,690 will be spent today, tomorrow, next Thursday, and every day in the future on defective, often unsafe sporting equipment.
- 55 malfunction automatic teller machines will be installed in the next 12 months.
- 20,000 incorrect drug prescriptions will be written in the next 12 months.
- 114,500 mismatched pairs of shoes will be shipped this year.
- $761,900 will be spent in the next 12 months on tapes and compact discs that won’t play.
- 107 incorrect medical procedures will be performed by the end of the day today.
- 315 entries in Webster’s Third New International Dictionary of the English Language will turn out to be misspelled.

InSight, Syncrude Canada Ltd., Communications Division Communicator, p. 6.

 
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