Sermon Illustrations

Seamless Retailers 68% of all shoppers now move interchangeably between physical stores, online stores, and catalogs. Consumers see a retailer as a single, seamless entity, whether they visit a store, Web site, talk to a rep on the phone, or look through a catalog. Customers expect every venue to have the same knowledge. (Inside 1 to 1 3/20/06)

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