Our Need For Repentance

He went back to his office. He called in his president. He said, "Take Playboy and Penthouse out of my stores. The president said, "You can’t mean that, Mr. Eckerd. We make three million dollars a year on those books." He said, "Take ’em out of my stores." And in 1,700 stores across America, by one man’s decision, those magazines and smut were removed from the shelves because a man had given his life to Christ. I called Jack Eckerd up. I said, "I want to use that story. Did you do that because of your commitment to Christ?" He said, "Why else would I give away three million dollars? The Lord wouldn’t let me off the hook."

Isn’t that marvelous? God wouldn’t let me off the hook. I don’t know any theologian who’s better defined the Lordship of Christ than that. And what happened after that is a wonderful sequel and a wonderful demonstration of what happens in our culture today.

We are caught up with this idea that we’ve got to have big political institutions and big structures and big movements and big organizations in order to change things in our society. And that’s an illusion and a fraud. Jack Eckerd wrote a letter to all the other drugstore operators, all the other chains, and he said, "I’ve taken it out of my store. Why don’t you take it out of yours?" Not a one answered him. Of course not--he’d put them under conviction. So he wrote them some more letters. But then Eckerd’s Drugs began to get floods of people coming in to buy things at Eckerd’s because they’d taken Playboy and Penthouse out. And so People’s removed the magazines from their shelves and then Dart Drug removed them from their shelves and then Revco removed them from their shelves. And over the period of twelve months while the pornography commission in Washington was debating over what to do about pornography, and while they’re trying to come up with some recommendations for the president about what to do which will result in laws which if Congress ever passes them will be sued by the ACLU and will be tied up in the courts for 10 years--meanwhile, across America, one by one, stores are removing them. And the 7-11 chairman, who sits on Jack Eckerd’s board, finally gave in two weeks ago and 5,000 7-11 stores removed it. And in a period of twelve months, 11,000 retail outlets in America removed Playboy and Penthouse, not because somebody passed a law, but because God wouldn’t let one of his men off the hook. That’s what brings change.

--James S. Hewett, Illustrations Unlimited (Wheaton: Tyndale House Publishers, Inc, 1988) pp. 46-48. (Copied from Bible Illustrator)

(A note to the reader: THis is a great story, but rather long. I retold the story making it shorter, yet including the important data.)

Repentance begins with recognition that I am a sinner. Repentance continues with confession. Repentance isn’t complete until I change my behavior.

Metanoia is turning away from one object to another. Repentance is turning away from sin to God.

The cuckoo is a common bird in England. The first sign of spring is that bird’s call. The cuckoo never builds its own nest. When it feels an egg coming on, it finds another nest with eggs and no parent bird. The cuckoo lands, hurriedly lays its egg, and takes off again. That’s all the cuckoo does in terms of parenting. (We have a lot of cuckoos in our society today!)