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“A survey of 7,000 people, conducted by the sponsorship Research International in six countries found that the Shell Oil logo, the Mercedes badge and the five Olympic rings were recognized far more widely than the Christian Cross. McDonald’s golden arches and Shell’s glowing yellow shell were recognized by 84% of those questioned; while a mere 54% could identify the Cross.”

Youthwork - September 2004 quoted on site accessed December 9, 2004

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