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Media specialist James Caan, was offering advice to one who struggled to break into the industry. His advice will serve us well in persistent attitudes. Caan said, “There’s no secret to securing the break that you seek – persistence, persistence, persistence. It’s not unusual to hear of people sending out more than 100 letters a month to organisations in the hope of securing a role. So it’s a tough industry to break into…I find that it’s people with passion for what they do that make businesses work. Don’t let your enthusiasm waver.…If you hear of someone sending out 100 letters, make sure you send 101.”

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