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When Lance Armstrong (a professional cyclist) was diagnosed with brain, lung and testicular cancer all at the same time; he chose to get back on his bike & ‘keep on keeping on.’ He went on from this to win 5 Tour de France’s in a row!!! An event which some consider to be the most gruelling athletic event in the world.

He didn’t allow himself to wallow in self pitty, or let his negative circumstances contain him; but he used his experience as LEVERAGE to make him even more determined to succeed & become an inspiration to other cancer victims. It became a DEFINING MOMENT (rather than a destroying moment) that propelled him on to achieve GREATNESS against all the odds!