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The cradle of the church was the marketplace. From the preaching and public ministry of Jesus to the daily acts of the apostles, the central scene was the marketplace. Perhaps the greatest need for our day is the need to market Jesus Christ. The church must become expert in marketing: Not in the slick, Madison Avenue style, but in an aggressive, yet dignified way. The marketplace is where we belong. It is where needy people are found.” R.C. Sproul

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