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I don’t know how I feel about the Christmas Lexus commercials. Have you seen them? In a series of vignettes, a key to a new Lexus is given to a very surprised and very pleased wife or husband. IN one instance, the husband has the family dog take the ribbon holding the keys to his wife. In another, the husband and wife are decorating the tree, with the man handing his wife the ornaments who then hangs them on the tree. After handing her ornament after ornament, he hands her keys to a new Lexus. I don’t know how I feel about these commercials. To be honest, I love the expressions of delight and glee and surprise on the faces of the women. But part of me says, “Isn’t there something more to the Christmas spirit than tens of thousands of dollars of automobile?


I would much rather see the look of surprise on the face of a gangly adolescent opening a gift from our church through the Christmas angel project. It seems to me that something more of value in that than another expensive gift to another home that already has way more than they need. It seems to me that that is somehow closer to what Christmas is all about.


We need a better sense that we are temporary.

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