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Charlie Lubin made great cheesecake. In fact it was so good he decided to open a cheesecake store, which he did on the north side of Chicago. It went so well that he opened a second store in South Chicago. That store did not do so well and eventually he lost both stores as a result. He sat in his room one night and while eating his cheesecake, thought "This is good cheesecake!" So he eventually opened his original store again. After a while he opened another store which did not do so well and he once again lost both stores.

A few months later, while eating his cheesecake he said to himself "This is good cheesecake!" And so he opened hs original sotre again. But after opening a second store, he went bankrupt again. This happened a fourth time.

Months later, Charlie sat in his house eating his cheesecake and thought to himself again "This is good cheesecake!" And so he decided to open another store, only this time he would name his cheesecakes after his daughter, Sara Lee. It became the largest bakery in the world.(Illustrations, Stories and Quotes- Jim Burns and Greg Mckinnon)

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