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Compare this great commission to Alec Baldwin’s speech in Glengarry Glen Ross. The movie is set in the recession of the early nineties - He walks into the office of real estate sales and begins to yell at the sales men because they are not selling. He calls them names, he swears at them,(which is why I didn’t use the clip), he questions their manhood, he tells the man getting coffee to put it down, not because he was interrupting, but because coffee is for closers – not for losers like him. He sets out a deal for them – prizes for the top sellers of the month – first prize is a new car, second prize is a set of steak knives, and third prize is, “You’re fired.” He turns over a chalk board with the letters A B C on it and he says that it is as simple as ABC A – always, B – be, C – closing: Always Be Closing, always be closing.

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