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When you take a public speaking class, you’re often told that an attention getting step is one of the best ways to keep your audience focused on what you want them to hear. People tend to notice when you say something that seems out of place or show something people can look at. I once used a Snicker’s Bar to illustrate the idea that processed food is safer than fruits and vegetables because of the rigorous quality assurance standards and lack of pesticides in the production line. This wasn’t exactly what the audience was expecting, so it grabbed their attention as they wanted to hear the rest of the argument. Using a visual example in addition to speaking helps solidify what you’re saying by attacking more than one of your senses at the same time: sight as well a hearing. Using examples that are unexpected, such as junk food is better than fresh fruit, often will grab the attention of those around you because they are not the norm.