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HOW MUCH WOULD YOU PAY?


Several years ago, USA Today reported the results of a Roper Starch Worldwide survey of the wealthiest 1 percent of U.S. households or the 1 million households that have an annual income of at least $250,000 or a net worth at least $2.5 million. They were asked what they were willing to pay for various sources of happiness, from being president to a place in heaven.


Two items were worth less than $100,000. At the bottom of the list was "being president," which was worth only $55,000 to respondents; even "great beauty" was worth much more - $83,000.


The next three items made a jump to the $200,000s. For "reunion with a lost love," the rich were willing to part with $206,000; for "eternal youth," they were willing to pay $259,000; and for "talent," slightly higher, at $285,000.


"Great intellect" and "true love" were priced over $400,000. "Intelligence" was worth $407,000, and "true love" $487,000.


The fondest and most expensive wish on rich folks’ lists is "a place in heaven," which was worth $640,000 to them- more than eleven times the worth of "being president," more than eight times that of "great beauty," and more than twice the sum for "eternal youth" or "talent."


Actually, the respondents were wrong about the worth of heaven. Salvation is worth much, much more than $640,000 plus inflation, and it is something people and money cannot buy. Jesus compared salvation with finding lost, buried or hidden rare treasures.


SOURCE: Victor Yap in "The Pearl of Greatist Price" on www.sermoncentral.com. Citation: "If I were a rich man," USA Today 10/24/97).

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