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FEMALE CONSUMERS


American women control more than half of commercial and consumer consumption that comprises America’s GDP. Business guru and author Tom Peters says it is "larger than the entire Japanese economy," or in excess of $5 trillion. Also women now comprise the majority of college degree recipients. And the number of female entrepreneurs is exploding: 10.4 million firms with 50% or more ownership by women, generating $1.9 trillion in annual sales and employing 12.8 million people.


(Non-Profit Times 4/28/08)

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