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THE MARKET SURVEY


Before coming to the Biblical text of my message, I would like to recite the tale of 2 footwear salesmen sent on a "market survey" errand by their employers to explore the possibility of opening a shop in a certain village of their country. As opening a shop entails sizeable investment, their footwear firm wanted these men to survey the market potential available therein and give the feasibility report thereof.


However, when these men reached that particular village to assess the potential, they were in for a surprise. None in that village wore any footwear! On seeing the bare-footed residents of that village, the first salesman immediately wired a message to the HQ of his firm asserting that a footwear venture in that village would be totally an unviable proposition. However, the second salesman viewed the same situation positively. He wired a message to his HQ urging his firm to immediately open a shop in that village before any of their competitors do since according to him there was a vast untapped potential waiting to be tapped. No prizes for guessing whose report won the acclaims of the management!

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