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A few years ago, when the new Volkswagen Beetle was introduced, one feature that received lots of attention was the claim to be burglarproof. Volkswagen bragged there was no way anybody could steal their car. To demonstrate their point, VW hired a highly skilled burglar and called a news conference. The thief was challenged to break into the car in front of the press.


With reporters watching, and camera’s rolling, the burglar looked at the car and circled it for about ten minutes without ever touching it. Then after looking it over from every angle, he went to the front of the car, and made one powerful kick to the bumper. In a split second, the airbags exploded, the locks popped up, and the doors flew open. (“The Executive Speechwriter Newsletter”-SermonCentral.com)

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