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“Twister was the subject of a huge publicity campaign when it was introduced in 1966. After Johnny Carson and Eva Gabor hooked themselves together in front of millions of viewers on the "Tonight" show in May of that year, the rush was on to buy the game. Considering the simplicity of its design (the vinyl sheet was the greatest expense of the package), Twister has been a profit-making dream for Milton Bradley. In 1987, a record-breaking 4,160 contestants tied themselves up in knots playing a Twister marathon at the University of Massachusetts in Amherst. The goal of Twister was to outlast opponents by stretching and entwining your body like a human pretzel around a large vinyl sheet emblazoned with multicolored circles, without falling down. With more than two players, the vinyl sheet got so crowded that the results were often hilarious, and sometimes downright lewd.” (Asakawa, 1992)

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