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Charlie Lubin made great cheesecake. In fact it was so good he decided to open a cheesecake store, which he did on the north side of Chicago. It went so well that he opened a second store in South Chicago. That store did not do so well and eventually he lost both stores as a result. He sat in his room one night and while eating his cheesecake, thought "This is good cheesecake!" So he eventually opened his original store again. After a while he opened another store which did not do so well and he once again lost both stores.

A few months later, while eating his cheesecake he said to himself "This is good cheesecake!" And so he opened hs original sotre again. But after opening a second store, he went bankrupt again. This happened a fourth time.

Months later, Charlie sat in his house eating his cheesecake...

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