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Neal Alexander, Publisher and President of United Methodist Publishing House/Abingdon says, "What is clear is that the yearning and need for spiritual resources is growing. Contemporary life doesn’t make religious experience irrelevant, it makes it indispensable. The further segmentation of our audiences into distinct groups will influence not only marketing strategies but product planning and development." They plan to give more careful attention to readers aspirations, dilemmas and values. (Publisher’s Weekly 5/97)

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