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Social researcher icon, Daniel Yankelovich, is quoted Forbes, “The culture of affluence is fading now. It’s being replace by a new interest in the spiritual side of life. Its yearning that has nothing to do with church and sectarianism, but with a search for why the so-called material good life does not bring happiness.” This is why spirituality books are the hottest growth genre in the general book market today. (Forbes 11/16/98)

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