Sermon Central
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Response Boosters: Six Proven Direct Marketing ...
Contributed by Sermon Central on Jan 10, 2006 (message contributor)
Response Boosters: Six proven direct marketing tips to raise your response rate.
· Yes/No Offer- usually out pulls one without a “no” option.
· Credit Card Payment- usually out pulls a cash-only option.
· Time Limit- typically brings more orders overall and in less time.
· Envelope Package- nearly always outperforms a self-mailer because you simply have more space to tell your story. Letters offer more relationship building time.
· Free Gifts- usually delivers more responses than a discount offer.
· Bind-in Card- usually increases response to a print ad. (DM News 8/14/00)
http://www.garydfoster.com
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