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Return To Roots: Mainline denominations are casting off generic texts and hymns and reasserting sectarian beliefs to stem declining memberships. Methodists, Presbyterians Lutherans and Episcopalians all too often don’t know their denomination’s historic distinctives. Frequently less than 25% of current members grew up in their denomination and churches are hoping to establish stronger ‘brand identity’ to retain and lure people back. (WSJ 10/9)

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