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A Good Gift: The key attribute that distinguishes a good gift is something that the recipients will like, but is unlikely to buy for themselves. Because most gifters look for something that is more emotional, rather than practical, they turn first to entertainment and recreation goods, such as books, toys, sporting goods, video/audio, DVDs and entertainment equipment, photographic equipment, computers, games, etc. Next is clothing and fashion accessories. The gift occasion plays an important role in helping consumers pick out the particular gift to give. (Pam Danziger, Unity Marketing 1/15/04)

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