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Sleepless: Over 82 million (40%) U.S. adults and teens suffer from some type of insomnia. National Sleep Foundation’s ‘02 poll reveals only 32% of Americans sleep 8 hours on weekdays. People work online late at night, are prey to a 24/7 philosophy of life, and have careers that require long hours. As they age, it only gets worse. 54% of people over age 55 report sleeplessness once or more a week. Sleep deprivation costs $45 billion a year in lost productivity, health-care bills, and expenses related to traffic accidents, rivaling the impact of depression...or stroke. (BusinessWeek, 1/26/04)

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