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Mother’s Day is second only to Christmas in terms of gift giving, and is celebrated by 75% of gifters, who spend on average $94 buying gifts, according to Unity Marketing. “Year after year Mom is remembered with traditional gifts, including flowers and plants (51%); candles and accessories (47%); and jewelry and watches (45%), followed by plush or stuffed animals (35%). But today the gift that will be most cherished by Mom is one of experience,” claims Pam Danziger, Unity Marketing. Experiential gifts that will give Mom the greatest pleasure are: Gift of Beauty (Day spas, beauty salons, manicure boutiques, etc.), Gift of Health (A hike, bike trip, golf or tennis time and family time) or Gift of Romance (Dinner or special night out). (Unity Marketing 4/26/04)

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