Sermon Central
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Value Concepts: To Younger Audiences, "Value" ...
Contributed by Sermon Central on Jan 27, 2006 (message contributor)
Value Concepts: To younger audiences, “Value” means price, fast service, free, bigger, instant gratification and ego building. Boomers and women place more value in quality, relationships, learning, personal service and making one’s life richer and more meaningful. Boomers and women will pay higher prices for this kind of value. Younger audiences don’t have as much money to spend and will buy low-priced inferior products. Younger people focus on acquiring “things” to keep up or show off. Women and boomers are more interested in the “things” that result in a richer experience for themselves and for others. Value concepts that can connect your marketing with these audiences include legacy, learning, doing for others, multitasking, empathy and growing relationships. (DM magazine 2/14/05)
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