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Creative Class: In his book, The Rise of the Creative Class, Richard Florida, Carnegie Mellon University, argues that more than 30% of the American workforce—some 38 million people—now makes up what he calls the “creative class,” in which he includes artists, scientists, architects, designers, musicians and the like. That trend has caused a fundamental shift in values, attitudes, and subsequently the economy. From this creative class come some of the most creative business ideas, and from those come employment—roughly 75% of all new jobs created by small businesses according to the SBA. (Small Biz Insider 7/19/05)

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