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Christian Shopper Facts:

George Barna’s 2003 Update: Christian Bookstore Shopping reports:

· 14% of all U.S. women are frequent Christian-store shoppers.

· 15% of Boomers (born between ’46 and ’64) are Christian-store frequent shoppers.

· Evangelical’s account for 69% of the most active Christian -store shoppers.

· 54% of people who pray and read the Bible shop Christian stores.

· Southerners account for 32% of Christian store shoppers, Midwesterners 30%, Westerners 25% and Northeasterners 16%. (CBA Marketplace 6/03)

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