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Many people believe Michael Jordan was the best basketball player to ever play the game. In 1991 when Jordan’s popularity was at its highest, the sports drink Gatorade came out with a new advertising campaign aimed specifically at young people. The slogan was “I wanta be like Mike.” The commercial and slogan proved to be very successful and thousands of Americans especially young people began drinking Gatorade, not because they liked the taste, or because they wanted a healthy alternative to soft drinks, but simply because they wanted to be like Mike.

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