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A new survey from Shop.org and Forrester Research finds retailers are becoming more fluent in selling across channels, and of total marketing dollars spent, 18% is now directed toward driving cross-channel sales vs. 13% in '06. Retailers say 43% of catalog customers have also purchased from their online store and 35% of online customers have also gone into an actual retail location. 66% of retailers measure the success of a catalog by how it increases Web sales. (Marketing Daily 9/20/07)

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