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AdWeek reports on a global Nielsen study that reveals consumers don't trust Internet ads nearly as much as they trust traditional forms of advertising. The study asked respondents their perceptions of different forms of advertising. Consumers rated Internet advertising at the bottom when it comes to trust as compared to offline media. 63% said they trust newspaper ads, 56% trust TV spots and magazine ads, while search ads are trusted by just 34% and banner ads only 26%. (Online Spin 10/25/07)

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