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It’s not easy being a consumer. Current estimates indicate the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. That means, settling on the middle number, that every waking hour you’re presented with an ad every 14.4 seconds. That’s 14.4 seconds of every minute of every day you’re alive. The frequency of this advertising barrage has doubled in the past 30 years. (Search Insider 10/11/07)

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