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When the Kimberly-Clark corporations sent observers to watch parents and toddlers use their diapers, they asked questions, listened to the parents, and noted the struggles that many toddlers and parents were having. They sent the info back to the research and development department and they came up with a rather innovative solution and product: Huggies Pull-Ups. Because of empathy and listening, this new product generated $400 million in annual sales before the competition caught up.

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