In the Melanesian islands of the South Pacific during WWII, the natives watched closely as the American and British engineers came in and built airstrips. The islanders were amazed to see that when the airstrips were completed, planes began to arrive filled with cargo: food, building materials, machinery, even vehicles. This, they decided, was something they wanted in on.
The Melanesians deduced, that if they built airstrips, then planes would come to them, too, likewise bringing cargo. They accordingly hacked makeshift runways out of the jungle and built mock-up control towers out of grass and mud. They put fires along the sides of the runways, and put a man in the grass-hut control tower, with two coconut halves on his head for headphones--he's the controller--they rigged antennas out of bamboo and then they waited for the airplanes to land. As far as they could see they were doing everything right. The form was perfect. It looked exactly the way it was supposed to.
But it didn't work. No airplanes ever came. Nevertheless many "cargo cults" have sprung up across the islands and exist to this day.
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