The Kid Vote- Today’s kids really understand the impact of voting because they are actually doing it. How cool is it to actually vote for the newest American Idol®? That day, 63 million votes were cast, 43 million tuned in to the finale. Many were kids, tweens and teens, along with their parents. What a celebration of the power of voting! Today’s kids are not shy about making choices. In fact, they expect to be heard and expect their opinion to make a difference. Savvy marketers are providing opportunities for relationship-building moments, and offering kids a say or vote. Carrying through on this can be very powerful. (Youth University Vol. 26)