WEBSITES NOT ENOUGH
America's biggest consumer advertisers are learning that just having a website isn't enough to establish and cultivate an ongoing customer relationship. Many have launched free e-magazines filled with relevant content offering entertainment and practical advice along with soft-sell product promotion where it's appropriate. "It's a major trend, and it's a moving trend,” claims Gary Stibel, New England Consulting Group. It's not really new, but marketers have historically been far too blatantly commercial. (AP 1/3/06)