Hispanic Online Community Profile: • Size: 16.5 million (37% of total population). • Growth rate (new users coming online): 12% per year vs. US overall: 1%. • Median income: $40,000. • Hours spent online: 9.2/week vs. US overall: 8.5/week. • Language preference: 21% Spanish dominant, 27% Bilingual and 52% English dominant. (Media Insider 2/8/08)