Canadian sociologists have found most men prefer pale, "innocent-looking" women, while women prefer dark, brooding types of men. Lighter-skinned women in all races are seen as the ideal because of a sub-conscious association with innocence, purity, modesty, virginity, vulnerability and goodness. Women are attracted to men with darker skin because of subconscious associations with sex, mystery and danger.

(UPI 3/17/08)