UCLA alumni and fans made UCLA football coach Pepper Rodgers’s life miserable during a season when his Bruins got off to a horrible start. Nobody in Southern California would hang out with him. "My dog was my only true friend," Rodgers said of that year. "I told my wife that every man needs at least two good friends. She bought me another dog."

Rodgers can be rigid in the face of adversity. When his players at UCLA were having difficulty adapting to the wishbone offense he’d installed and the school’s alumni demanded that he adopt

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