Summary: Why did God use John the Baptist rather than the "good and the great" to announce the birth of his Son
Luke 3:1-20 John the Baptist
Conventional wisdom says that how you present the message is more important than the message itself
And Alistair Campbell Tony Blair’s spin doctor incorporated that in the ultimate
Why else do we see smartly dressed men and attractively clothed women advertising products like soap and cars
But when God announced the birth of his son Jesus, he defied conventional wisdom.
He did not use the “Great and the Good” to proclaim the birth of his Son.
Why - because they were the very folk who needed to repent. Herod, the High Priest; they weren’t in tune with God.
Rather he used John the Baptist – John who was the complete ANTITHESIS of our marketing world today .
John wasn’t into spin – rather his priority was first God, second God and ultimately God – and His message to us. He didn’t care what men thought about him .
Have you ever stopped to think what would happen if the Bishop appointed John the Baptist as Vicar in New Romney.
Imagine yourself asking John the Baptist round for dinner.
What would you have expected?
1. His clothes.
He wouldn’t have turned up in an Armani suit and a Pierre Chardin shirt with a Rolex watch.
What you would have got was a rugged man with a slightly dishevelled look.
And if we were honest, he’d probably look more like a gypsy than what you’d expect of the new vicar.
2. His diet
And if you asked him if he had any dietary
requirement and he would tell you that he’s
vegetarian. And he would then probably add:
“Well actually I only eat is locusts and honey.”
That would be enough to drive any hostess up the wall. I ask you, where can you get locusts at this time of the year?
3. His conversation
I wonder what his topic of conversation would be with you over the dinner table.
John the Baptist had few social graces.
When the Pharisees and Sadducees came out to look at his work, did he welcome them as honourable persons of the religious establishment?
Did he smile and exchange pleasantries over
Would he have tried to engage them in polite conversation about their work?
Would he have asked them for their own perspective on the Messiah?
Would he have gone to the World Council of Churches to further interfaith dialogue?
But what he did do - was to call them a bunch of poisonous snakes that were soon to be consumed by the flames of hell?
Obviously he hadn’t read Dale Carnegie’s book “How to make friends and influence people”
4. His first sermon at Christmas
Could you imagine what his first Christmas Eve sermon –in New Romney - with a full church would have been like?
What would his message have been?
Would he have told us simply to go on “being loving to one another?”
Or would he have preached a message of repentance - with fire and enthusiasm.
5. John the Baptist was not a conformer
The world, in which we live - demands conformity.
It demands that we live and think and act just like everybody else.
Those - who have the courage to resist conforming - may face great opposition in their lives. They may well be ostracised.
Henry David Thoreau, the great American poet once said: