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Summary: Life as we know it would change if we truly and creatively lived the belief that Christ is the answer for our world.

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Title: Life in a Box

Text: Acts 1:8 and Romans 12:1

Theme: New Life in Christ

Key thought: Life as we know it would change if we truly believed that Christ is the answer for our world.

I have here a box.

My question is this: are you living life in a box?

Or are you living life outside of a box?

Before you answer: let me state that I am not referring to your style of dress or music and whether or not it is mainstream.

I am referring to the way you see God and His purpose in your life.

Life as we know it would change if we truly lived the belief that Christ is the answer for our world.

“Lessons from Coca-Cola”

Before dying of lung cancer several years ago, Roberto C. Goizueta was chairman and chief executive officer of the Coca-Cola® Company. The total value of Coca-Cola® stock rose from $4 billion to $145 billion under his leadership.

Mr. Goizueta’s leadership transformed the company from a conglomerate with many interests to one that concentrates solely on selling soft drinks. He put distribution ahead of advertising gimmicks. Placing Coke® “within an arm’s reach of desire,” meant making sure the vending machine at the gas station was a Coke® machine.

Mr. Goizueta radically restructured Coke’s® global bottling system. He challenged employees to search for global expansion opportunities. Coke’s® executives talked about capturing stomach share and said the most undeveloped market was the human body. Their 1995 annual report noted that consumers drink 64 ounces of fluids every day and Coca-Cola® products account for less than 2 ounces.

“This is a very simple business,” Goizueta told a reporter in 1991. “Each day we must make Coca-Cola® more acceptable, more available, more affordable to more people in more situations than the day before. Success largely depends on our ability to make Coca-Cola® impossible for the consumer to refuse.”

Goizeta’s successor, Douglas Ivester, began working for Coke® in 1979. When he took charge of their North American operations in 1994, he decided to prove that there is no such thing as a saturated market. He took a trip to nearby Rome, Georgia, where the average resident drinks at least 3 Coke’s® a day, the highest per capita consumption in the world. Mr. Ivester noted that even in the belly of Coke® territory, many places didn’t sell Coke®. The point was simple: “If you could boost Coke® consumption here, you could do it anywhere.”

Though widely seen as shy and soft spoken, Mr. Ivester showed a fierce competitive streak in his first major speech to the soft-drink industry. He proclaimed: “I stand here before you not pretending to be some grand statesman, but as I really am to most of you - your competitor - I want your customers. I want your space on the shelves. I want your space of the consumer’s stomach. And I want every single bit of beverage growth potential that exists out there.”

Now that is PASSION!!!

There are several things we can learn from Coke.

What is the difference is between the vision of the Coca Cola Co. and the church?


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