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Do you think television doesn’t have a strong influence on young people? MTV knows otherwise.



A recent self-promotional ad in an advertising trade publication brags, "Any channel can deliver eyeballs. But how many can include hearts and minds?"


In another ad, MTV calls itself "not a TV channel, but a cultural force." Still another and perhaps even more revealing ad shows a young man relaxed in an armchair with his remote control. The ad copy tells us this man is the "opinion leader" among his friends. The headline declares, "Buy this 24-year-old and get all his friends absolutely free." -- Advertising Age, 7/28/93