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Chuck Swindoll said, "When the Ritz-Carlton Hotels won a prestigious award; I had the opportunity to congratulate the owner of that organization, Mr. William Johnson, my good friend who lives in Atlanta. In typical humility and his wonderful “Southern drawl,” Bill gave others the credit. He added that now that they had won this prestigious honor, they would need to work even harder to earn the respect that came with it. “Quality,” he said, “is a race with no finish line.”