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Text Illustrations
In 1932 Herbert Taylor was assigned the job of saving an aluminum products company from bankruptcy. The company’s products were better than their competitor’s. Their sales people were no better than their competitors’. So he decided that their company would be known for the character, dependability, and service mindedness of their personnel.

Let me read you his words on how he solved the problem.

One day in July 1932, I decided to pray about the matter. That morning I leaned over my desk and asked God to give us a simple guide to help us think, speak and do that which was right. I immediately picked up a white card and wrote The 4-Way Test of the things we think, say or do:

1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and BETTER FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?"

Let me encourage you, this coming week, to apply the test God gave him, the one Rotarians claim to follow, to every word you say.

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