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Sebastian Kresge started a five and dime in 1899 and it grew – people came to his store for good prices on decent products – his idea of a “blue-light” special reinvigorated the retail industry…at it height thousands upon thousands of stores serving millions and millions of people…

But then, something happened…something happened. Some claim it was do to increased competition – another company started by a young man named Sam Walton was giving Kresge’s stores a run for their money. Still some claim Kresge’s stores just built too much too fast…by over-expanding they found themselves deep in debt.

But today, I’ll tell you why the once mighty Kmart, the eventual product of Kresge’s five and dime, is in bankruptcy today, and its actually a simple reason…they forgot what they were known for.

Instead of continuing to offer great prices on decent products…they began to compete with the Targets and the Meijers in quality merchandise beyond their customers reach, while on the other end facing the low-pricing of Sam Walton’s creation, Walmart, at every turn. (When Kmart announced they were bringing back the blue-light special and lowering prices throughout the store, then I knew they were doomed. If Kmart has too announce that they have lowered prices, then they’ve lost their identity.)

Soon, being pulled at both ends, Kmart finds itself with the agony of closing stores and firing workers because instead of continuing as they were “known” they tried to change…and failed.

Why do I tell you this story?…because we are “known” too! God knows us. But often we try to be someone different than the way we are known. And if we continue to be something that God knows we aren’t, we are going to end up in a spiritual bankruptcy where God has planned so much more.

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