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Years ago there was a Mercedes Benz television commercial that showed their car colliding with a cement wall during a safety test. Someone then asked the company spokesman why they didn’t enforce their patent on the Mercedes Benz energy-absorbing car body, a design that was evidently copied by other companies, because of its successful safety record. The spokesman for Mercedes Benz gave a classic response. He said, "Because some things in life are too important not to share."