Text Illustrations
A number of years ago, when the new Volkswagen Beetle was introduced, one of the features that received significant attention was that it was burglarproof. Volkswagen bragged there was no way anybody could steal their car. To demonstrate their point, VW hired a professional burglar and called a news conference. The thief was challenged to break into the car in front of the press. With reporters watching, and camera’s rolling, the burglar looked at the car and circled it for about ten minutes without ever touching it. Then after looking it over from every angle, he went to the front of the car, and with one swift kick he hammered the bumper and in a split second the airbags exploded, the door locks popped up, and the doors flew open. “The Executive Speechwriter Newsletter,” Vol. 16, No. 1.